Photo by Fabian Blank on Unsplash

So I was driving home from the grocery store recently when my old, rusty truck started to make a funny noise. I wheeled into my local auto repair shop where I got the good news: the truck had to be repaired right then and there, and it was going to cost me $350. So my $40 grocery run turned into a $390 day. Yay!

Therein lies a universal axiom: If you own a house, have kids, or drive a car — hell even if you just exist — you’re going to have unexpected emergency expenses pop up randomly, and always…

Photo by Sharon McCutcheon on Unsplash

When was the last time you got a raise? If it’s been a while, let me show you how to get one right now.

This won’t be a raise in the traditional sense because you won’t be getting it from your employer. You’ll be getting it from yourself. While your salary (your top line) is important, what you have left over after you pay all your bills (your bottom line) is just as important because you’ll be able to do more (or better) with it financially. …

Photo by Emily Morter on Unsplash

Here’s a quick exercise for you. Turn on your television set and watch it for a couple of hours. It doesn’t matter what programs you watch, because what I want you to focus on are the commercials.

Now, every time the word value is spoken or appears on your screen, imagine taking a drink of your favorite recreational beverage. (If you choose to do this for real, then all disclaimers apply, including don’t drink and drive. If you don’t drink, then use your imagination).

Now, how long do you think it would take you to get lit in this exercise…

Photo by Greg Rakozy on Unsplash

“The doctors found a tumor in your father’s brain.”

That was the first thing I heard from my mother when she called me on a July morning in 2014. From what I learned from her, my father had suffered a seizure the night before, and had to be rushed to the emergency room at their local hospital. There, doctors stabilized him with drugs, and performed an MRI that brought the dire news.

Two days later, my parents were in the office of one of the leading Oncologists in the United States. The doctor confirmed that my father had a type…

Photo by Erik Mclean on Unsplash

Previous: Think Your Customers Love Your Products? Think Again.

Two teenagers knock on your door. It’s late autumn, just before the snow will start to fly.

The first teenager says: “Hi, I shovel snow. For $10, I’ll shovel your driveway every time it snows.”

Sounds like a fair deal, you think to yourself.

Then the second teenager speaks up. “Hi, I’m offering you peace of mind. For $10, I’ll make sure that you’ll never have to worry about getting stuck in your driveway after a snowstorm.”

Which of these young entrepreneurs would you hire? I’m betting the second one. …

Let me pose a simple question to you.

Why do people go to a paint store? You know, a store that sells cans of paint? Or if you prefer, a donut store, or an auto parts store. It doesn’t matter. Why do they go?

The answer seems obvious right?

I’ve taught an introductory marketing course to undergraduate college students for many years. The course represents the first time that kids at that age have had to think about what marketing is all about. And on the first day of every course, I pose this question to the class. …

Kevin Larsen

Product Marketing Manager | Adjunct University Instructor l Financial Coach

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